The Chambers Group Pairs Consumer Research With Digital Marketing as Eric and Branden Chambers Expand the Business

The Chambers Group’s next phase rests on a familiar business question: which messages will persuade consumers before a brand commits major campaign spending? Eric and Branden Chambers are extending the agency’s consumer research and brand development work into digital advertising, search and content, while the company’s founder, Keith Chambers, remains its chief creative officer.

That combination connects the firm’s mid-1970s origins to marketing channels that barely existed when Keith started the business. The agency built its name helping Fortune 500 companies position brands, name products, design packaging and study consumer preferences. Now the brothers are applying that foundation to campaigns measured by both audience response and commercial results.

Research remains the foundation

Consumer insight has long shaped the agency’s work for companies including Clorox, 3M, ARM & HAMMER and Yoplait. It has also supported more than three decades of product naming, packaging and marketing for Hoffy, including Bill Bailey’s premium packaged meats and the Hollywood Hot Dog brand featured at Pink’s in Los Angeles.

The Chambers family developed Connectics™, a process for testing consumer responses to marketing messages before clients make larger campaign commitments. The method dates to an earlier era of advertising: a 1999 trademark application records its first commercial use as Nov. 8, 1997. The underlying cost logic still applies. Testing can help a company identify weaker messages before it spends more to put them in front of an audience.

Bryan Harpine, formerly director of Global New Products at Church & Dwight, said products developed through the process grew from businesses generating $10 million to $20 million into ones generating $50 million to $100 million. “The key was mining consumer desires for extraordinary benefits which set our products apart,” Harpine said.

Creative quality also has a measurable role in campaign outcomes. NCSolutions’ analysis of nearly 450 consumer packaged goods campaigns in 2023 attributed 49% of incremental sales to creative, the largest share among the factors it assessed. For the agency, that finding makes research and execution closely linked: identifying a compelling consumer benefit matters, but the campaign still has to express it effectively.

Digital channels raise the bar on campaign economics

Eric and Branden have expanded the firm’s services to include product development, creative work, search engine optimization and paid advertising. Their approach brings search visibility, paid placements and organic content together, with consumer testing informing which messages receive campaign support.

The commercial pressure is clear in the figures cited by the agency. Gartner’s 2026 CMO Spend Survey says 56% of chief marketing officers lack sufficient funds to carry out their marketing strategies. Paid media represents 31.4% of the average marketing budget, increasing the attention marketers pay to what campaigns return.

Eric argues that relying on one channel can create trade-offs: paid advertising can become costly when spending stops, while SEO and organic social may take time to produce results. “The ones running all of them simultaneously are the ones seeing a 3X to 6X average ROI, which is what we deliver,” he said. That return figure is the agency’s claim; the source does not provide a methodology or client-level breakdown for the stated average.

The agency’s work with N1o1 offers one example of its reported campaign performance. N1o1 is a nitric oxide wellness and skincare company led by Dr. Nathan S. Bryan. The Chambers Group says that, over a year of coordinated advertising on Google, Meta and Amazon, net revenue rose by more than 46% while ad spending increased by less than 13%. It also reports net profit growth of more than 90% year over year.

Dr. Bryan has separately described a sharp increase in the business. “Within just six months, they increased our business by 6X,” he told OK! earlier this year. The six-month statement and the agency’s one-year figures refer to different time frames, and the source does not provide further detail on how either result was calculated.

The firm is also helping N1o1’s sister company, No2U, rename, redesign and reposition products across its nutritional supplements. The work suggests the brothers’ remit extends beyond media buying: it includes product presentation and brand strategy, areas that connect directly to the family agency’s earlier focus.

The agency’s digital work also reaches beyond consumer packaged goods. Sentant, a nationwide IT provider to startups and venture capital firms, hired The Chambers Group for SEO. The agency says Sentant reached the top national position for “IT services for startups.” Sentant CEO James Murphy said the gains have translated into sales: “We’re up 40% year over year, and I credit a huge part of that to the machine they’ve built for us.”

Alan Morell of Creative Management Partners, which manages both The Chambers Group and Bryan Nitriceuticals, helped connect the companies. Morell said the firms have worked together for more than 10 years, serving over 40 clients, and credited their collaboration with advancing client businesses. He also pointed to sales growth for N1o1 and No2U, though the source doesn’t break out the contribution of each company’s work.

Entertainment experience informs the creative operation

Before expanding the family agency’s digital division, Eric and Branden built careers in entertainment. They created, directed and produced The Ultimate Gamer for Spike TV, and co-directed Cheech & Chong’s Animated Movie for 20th Century Fox in 2013. That production experience gave them a practical view of the relationship between creative material and distribution.

“A great film with no distribution doesn’t exist,” Branden said. “A great brand without tested content for social and paid ads will fail.” The comparison reflects the brothers’ operating approach: creative work has to be shaped for the channels that carry it, and its performance needs to be assessed with audiences in mind.

The brothers have also worked with public figures on marketing campaigns. The Chambers Group says a campaign featuring Alessandra Ambrosio, Lele Pons and Hannah Stocking helped Ambrosio gain more than 500,000 Instagram followers in three days. Ambrosio called the brothers “marketing rockstars,” a phrase that appeared in a 2024 USA Today headline.

A family agency adapts its operating model

Artificial intelligence and shifting digital platforms are adding new demands to the agency’s research process. Eric says Connectics™ continues to change as tools and distribution systems evolve. “Our Connectics™ testing and research process is continuously evolving in order to stay out ahead of the quickly evolving marketplace and AI,” he said.

The leadership structure keeps the company’s generational handoff visible. Keith Chambers remains chief creative officer more than 50 years after founding the agency, while Eric and Branden serve as co-CEOs. The sons’ digital expansion builds on the original business of understanding consumers and shaping brands, extending it into paid media, SEO and social content.

For the agency, the enduring question is whether research, creative and distribution can work together closely enough to justify marketing spend. Its reported client results offer examples, while its next test will be adapting that model as platforms and audience habits continue to change.